Post by anamika371 on Jan 13, 2024 20:54:32 GMT -7
After providing some context and going into the details of what’s happening to your keywords, we’ll share the perspectives of WordStream experts as well as folks from the PPC community. Some background: Let’s get something out of the way: In the context of search advertising, a close variant is a query that’s (in theory) synonymous with your keyword. We can trace the origins of this back to , when Google stopped allowing advertisers to keep their exact and phrase match keywords from matching to things like accidental plurals and misspellings.
Then, in , Google further expanded the definition of an exact match close variant Email Marketing List by allowing your exact match keywords to match to queries that ordered the terms differently or included function words like articles and prepositions. phrase-match-broad-match-modifier-close-variants-exact-match-update- The common idea behind these decisions is that an ad for dog day care is still relevant to someone who searches “dog day xare” or “day care for dogs.
Though the point of keyword match types is to give advertisers much-needed control over the queries that trigger their ads, Google has seen fit to balance that control with some flexibility. There’s a difference, however, between accidentally misspelling a word and deliberately typing a different word altogether. That’s why search marketers were so thrown when Google announced the further extension of exact match close variants to include same-meaning words.
Then, in , Google further expanded the definition of an exact match close variant Email Marketing List by allowing your exact match keywords to match to queries that ordered the terms differently or included function words like articles and prepositions. phrase-match-broad-match-modifier-close-variants-exact-match-update- The common idea behind these decisions is that an ad for dog day care is still relevant to someone who searches “dog day xare” or “day care for dogs.
Though the point of keyword match types is to give advertisers much-needed control over the queries that trigger their ads, Google has seen fit to balance that control with some flexibility. There’s a difference, however, between accidentally misspelling a word and deliberately typing a different word altogether. That’s why search marketers were so thrown when Google announced the further extension of exact match close variants to include same-meaning words.